Packaging is a very dynamic industry, with the market demand for packaging growing, especially the packaging market trend of intelligent, environmentally friendly, but also for the packaging industry provides new opportunities. Coupled with the gift box, metal packaging, plastic packaging and other large areas of development of packaging, label market gradually into the printing field of vision, a new battlefield of the printing industry.
"Innovation", "transformation and upgrading", "Internet" ... ... a hot word, and both are clear in the printing industry change. Their production also means that the printing industry is facing enormous pressure, profound knowledge, worth mentioning, the decision or before the industry to understand the situation, to see their own position.
Since the reform and opening up, China's packaging industry ushered in the development of the opportunity, a huge market demand for the printing industry to provide a survival and growth of the "green space." Packaging industry to the rapid rise, which also laid the talent, technology, capital and market base,Formed a good industrial circle. Therefore, in a very long period of time, the printing industry has been rapid development, achievements, but also grow into a very important part of manufacturing in China.
The Internet has come, bringing opportunities and challenges.
Digital production process, the marketing model of the Internet, the market demand for personalized, as the sea waves, the impact of the old boat as the traditional printing industry. At the same time, with the rapid development of packaging and printing technology, the regionalization of the packaging industry is gradually disappearing rapidly. The traditional packaging and printing industry in the new round of economic competition has become increasingly bottleneck. In the face of the low level of intensive industry, lack of independent innovation, and the weak ability to develop new markets, the traditional printing industry is in urgent need of restructuring and upgrading, adjusting the structure of products to meet the needs of market development.
At this point, the concept of the development of the printing industry and even practice, are an urgent need for subversive changes. Production processes to change, to change the marketing model, the market expansion to change. With the printing business into a buyer's market, the printing market competition is becoming increasingly fierce, printing companies need to find a new way out.
It can be said that the printing and packaging is not "separation", packaging and exquisite printing and credit, and packaging industry is the printing industry to expand the market new business opportunities. So, the packaging industry in the field of packaging and ambitious how to do it?
Business model of electronic business, personalized
Today's society is based on the Internet's information age, packaging and printing industry, the development of e-commerce is the trend, it will be the future development trend of the printing industry. Packaging and printing industry development of e-commerce, through IT technology to effectively packaging and e-commerce integration, the establishment of print e-commerce platform, the formation of customer experience as the core, online and offline business relationship interoperability packaging enterprises can not only rapidly increase customer orders , But also allows customers to interact with enterprises, thereby strengthening the relationship between business and customers. E-commerce will bring immeasurable value, making it a necessary and powerful development of the printing industry weapons.
E-commerce will give digital printing magical power, let it beyond time, beyond the space to achieve a perfect transfiguration, rapid development. In the current printing enterprise information construction, packaging and printing industry development of e-commerce, personalized custom will become a very good starting point.
Personalized custom business model is the customer directly into the design creativity, adding their own personality elements, access to their favorite personal attributes strong personalized printed products. Personalized customization is the main direction of the future development of the packaging industry, based on the Internet digital online custom platform, can make a lot of personalized print, personalized digital printing and packaging to achieve. This personalized business model, to show their unique charm, very attractive.
At present, the packaging and printing industry is the trend of development of e-commerce, which requires the packaging industry from the traditional business model to e-business business model change. This is a challenge and an opportunity to seize this opportunity, the future, the packaging industry will be in the information age under the battlefield of the industry sing the battle song, invincible.
Market demand individuation
Affected by the economic environment, a single batch of packaging industry demand is getting smaller and smaller, more and more packaging frequency, which makes packaging and processing enterprises increasingly feel the pressure. The pressure of traditional packaging business for digital printing technology provides a new application opportunities. When entering the field of packaging and printing companies should be good at the advantages of digital printing and packaging to meet the growing customer diversity of delivery, regular and seasonal redesign, sales activities and promotional activities, such as customized products and other needs.
Internet era, packaging and printing industry, of course, is not limited to a breakthrough in the field of packaging, here only to be an overview. In short, packaging is a very dynamic industry, with the market demand for packaging growing, especially the packaging market trend of intelligent, environmentally friendly, but also for the packaging industry provides new opportunities. Coupled with the gift box, metal packaging, plastic packaging and other large areas of development packaging, label market gradually into the printing field of vision, a new battlefield packaging industry. Present, and even the future, packaging, packaging and printing business will be a major driving force for the packaging industry forward.